Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

Can't Pay Mortgage

Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

Flood Insurance Extended

The Senate voted to extend the program that provides flood insurance for five million homeowners & business owners for 4 months.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 8/14/18

Make sure you have a generator available before you close to buy a rehab property so you can immediately start renovating even if the power is not yet turned on.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

Can You Write Off Vacation As A Real Estate Expense?

Q: Gerald, we are going away this month, can we write off our vacation as a real estate expense?  Susan, Tinton Falls, NJ A: I am not a CPA, but I didn’t consult a friend of mine who is a CPA about your question and he said that you have to demonstrate that the purpose of your trip was real estate related in order for the trip to be tax deductible. This means you’d need to schedule real estate related appointments and meetings before you leave in order for your trip to be deductible. So, for example, if you attend a real estate seminar while on your trip that you’d like to deduct as a real estate expense, you’d need […]


Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

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"Get a Free Copy of Our Short Sale Homeowners Guide!