Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics” and the Amazon #1 best-seller, "Dare To Succeed".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

Can't Pay Mortgage

Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

Single Family Homes in New Jersey Decline

The number of single family homes in NJ fell 18.8% in 2017 to 33,887 from 41,736 from a year earlier in 2016.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 2/20/18

Attend a real estate auction to witness and understand the process before you actually sign up and participate in one.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

New Tax Law’s Winners & Losers

Q: Gerald, who are the big winners under the new tax law that just passed? Sandra, NY, NY A: Under the new tax law, taxable income is likely to increase for most people but the rate percentages are lower which may offset tax increases. The best way to see how the new law will affect you is to scrutinize your own taxes before and after the new law to see how your tax burden changes. Here are 5 winners and 5 losers under the new tax law: New Tax Law Winners Corporations-tax rates lowered from 35% to 21% Corporations-AMT (alternative minimum tax) repealed Pass through entities-taxes under the new law are lowered by a 20% deduction for qualified business income […]


Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

Get A Free Chapter!

"Short Sale Specifics" is a definitive homeowner's guide to real estate short sales. Preview a FREE chapter today!