Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

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Blog & Articles

Real Estate Insight

Real Estate Insights

Homeownership Rate Continues to Increase

The homeownership rate increased to 64.4% in the third quarter of 2018.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 12/4/18

Every two years, a water heater should be flushed of mineral deposits.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

Are Homebuyers Fleeing To The Suburbs?

There’s a new Rutgers University report that claims that suburban population growth is outpacing urban population growth, If that’s true, what does that mean for real estate? Cindy, Bloomfield, NJ A: According to the Rutgers Regional Report, “The Burbs Bounce Back,” after years of mostly urban growth, Census estimates for 2017 show that suburban population growth has surpassed that of urban areas. This is driven by many different factors including rising home prices and rents in urban areas and the fact that Millenials are starting new families and want more space. It’s important to put this report into perspective and look beyond the headline and general narrative as these kinds of reports often overgeneralize. For example, suburban areas that offer […]


Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

Get A Free Copy!

"Get a Free Copy of Our Short Sale Homeowners Guide!