Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

Families Increasingly Moving to Multigenerational Homes

Currently about 19% of Americans now live in a multigenerational household, the highest level since 1950.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 3/20/18

Make cash purchase offers on bank-owned properties (REOs) whenever possible. A cash offer is normally more compelling to a bank, since many REOs are in poor condition and are not easily financed using a traditional bank loan.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

How To Tell If A Home Seller Is Serious Or Not

Q: Gerald, I’ve been looking for motivated property sellers.  How can I tell if a seller is serious or not? Chloe, Madison, Wisconsin A: You are smart to target motivated sellers when prospecting for real estate deals. There are many homeowners who may place their property for sale just to test the market. The more motivated a seller is the more potential room there is as a buyer to negotiate. Determining the motivation level of a seller requires building rapport with the seller and inquiring about their specific personal situation. There is a big difference between a homeowner saying “I just want to see what I can get for my house” versus “I just got a new job halfway across […]


Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

Get A Free Chapter!

"Short Sale Specifics" is a definitive homeowner's guide to real estate short sales. Preview a FREE chapter today!