Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".
We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.
Call us now at (201) 222-2979...
Currently about 19% of Americans now live in a multigenerational household, the highest level since 1950.More
Q: Gerald, I’ve been looking for motivated property sellers. How can I tell if a seller is serious or not? Chloe, Madison, Wisconsin A: You are smart to target motivated sellers when prospecting for real estate deals. There are many homeowners who may place their property for sale just to test the market. The more motivated a seller is the more potential room there is as a buyer to negotiate. Determining the motivation level of a seller requires building rapport with the seller and inquiring about their specific personal situation. There is a big difference between a homeowner saying “I just want to see what I can get for my house” versus “I just got a new job halfway across […]More
My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!
In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.
"Short Sale Specifics" is a definitive homeowner's guide to real estate short sales. Preview a FREE chapter today!