Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

Managing Property From Afar Adds Expense

Managing property far away tends to be more challenging than close by, and real estate expenses often end up costing more than they would in your local area.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 7/17/18

When you buy a property to rehab, begin the process of pulling permits as early as possible.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

3 Signs That Your Home Would Make A Good Rental Property

Q: We’re moving to a new home because our family has grown and we need more space.  We have the means to buy our new home and keep our existing home as a rental–would it make sense to do that?  Wendy, Penns Grove, NJ A: 1. You can verify your home would generate lots of good tenant prospects. Tenants want the nicest place to live they can find just like homeowners (good schools, low crime, access to transportation are normally a plus). It’s a good idea to test the market with a rental ad 2. Positive cash flow. Owning any property, particularly a rental will generate expenses as well as capital improvements. Positive cash flow if put aside for a […]


Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

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"Short Sale Specifics" is a definitive homeowner's guide to real estate short sales. Preview a FREE chapter today!