Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas is an internationally recognized real estate expert with almost 20 years of real estate experience, who has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets". Gerald holds business degrees from Howard University and MIT.

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Gerald Lucas

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Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

We help people gain financial freedom and independence through real estate. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it. Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender when they are behind on mortgage payments.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

New Jersey Attempts to Regulate AirBnB

A new bill, Assembly Bill 3721, would allow New Jersey towns to request licensing and enforce other regulations on AirBnB rentals in their towns as lawmakers make efforts to regulate the emerging business model taking on the hotel and hospitality industry.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 3/19/19

To find good real estate deals, have an investor-friendly Realtor check the multiple listing service for properties that have been on the market for over 180 days.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

What Should Landlords Do If A Tenant Bounces A Check?

Q: My tenant wrote me a check to pay his rent and the check bounced. What should I do? Eric, Orlando, FL. A: The best way to deal with situations like this is to have a property management policy in place that is written in the lease you have your tenants sign that addresses this potential issue before it actually happens. Now, if done correctly your lease will entitle you to charge a reasonable fee that should cover your bank’s bounced check charge, and then a little more for the hassle of dealing with the problem. I charge tenants a fee for writing a bad check–it’s written into my lease and I also stop accepting rent by check after a […]