Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

Median Home Price Increases

The national median existing single-family home price increased 4.8% annually in the third quarter.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 11/13/18

To limit rehab costs you can pass on a general contractor and manage the rehab yourself. This will save money but require more of your time.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

Did IRS Shut Down State Tax Workaround?

Q: Did the IRS’ new proposed regulations shut down a state & local tax workaround? Bill, Red Bank, NJ A: Before the new tax law was passed, you could generally claim a deduction for taxes paid to state and local governments, but now the deduction for state and local taxes is limited to $10,000. Some states with higher local taxes like NJ have proposed potential workarounds to the new federal limit on the deduction for state and local taxes that include providing a credit to taxpayers for charitable contributions to a state-created charity in lieu of payment of state income tax-the taxpayer would then claim a federal charitable tax deduction for the payment. The IRS’s newly proposed regulations would shut […]


Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

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"Get a Free Copy of Our Short Sale Homeowners Guide!