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Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics” and the Amazon #1 best-seller, "Dare To Succeed".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

Can't Pay Mortgage

Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

New Jersey Housing Inventory

Currently, all of New Jersey’s 21 counties have less than 8.0 months of supply, which is a balance point for home prices.

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Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 12/12/17

Before you make a written offer to buy a rehab property, learn what real estate repairs cost (labor and materials), be conservative with your estimates and make a detailed list that you can show to potential lenders, investors and joint venture partners.

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Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

Real Estate Power Team Member Many Investors Overlook

Q: Gerald, I’m building my real estate team of professionals.  I already have a good real estate attorney, a general contractor and a good realtor.  Who else do you think I need? Eddie, Sparta, NJ A: Good question, Eddie. First of all, it’s a good idea to have more than one of the power team members you’ve already chosen so that you are not too dependent on any one person. Many investors, particularly in places like north jersey where attorneys do the lion share of closings often overlook one specific key player on any serious investor’s real estate power team—that’s a reliable title company. That’s a mistake, because good title companies (plural because it’s never a good idea to have […]

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Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

Get A Free Chapter!

"Short Sale Specifics" is a definitive homeowner's guide to real estate short sales. Preview a FREE chapter today!