Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

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Blog & Articles

Real Estate Insight

Real Estate Insights

Foreclosed Homes Becoming Affordable Housing

New Jersey towns and community development organizations would be able to turn foreclosed homes into affordable housing under a measure approved by the Senate Economic Growth Committee.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 10/16/18

Before you renovate an apartment or house have the occupants move out–the renovation will go smoother and take less time.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

Can Real Estate Save You If Stock Market Drops?

Q: Lots of people say the stock market is overvalued. Does that make real estate a good bet? Leonard, Scotch Plains, NJ A: I’m a real estate investor, so I think real estate is always a good investment so long as you choose the appropriate strategy for the current state of local real estate market you’re investing in. With more interest rate hikes on the horizon and inflation rising, some people are predicting a bear market for stocks–obviously a stock market decline is inevitable at some point anyway–it’s just that nobody knows exactly when it’s going to happen. Generally, real estate prices are not very well correlated with the stock market, which makes real estate a good hedge against stock […]


Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

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"Get a Free Copy of Our Short Sale Homeowners Guide!