Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

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Blog & Articles

Real Estate Insight

Real Estate Insights

Self-Storage Rents Falling Despite Being At Capacity

Most U.S. self-storage properties are fully occupied, but average rents in the sector are still falling.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 1/15/19

Real estate negotiations don’t necessarily end when you sign a purchase contract. Savvy buyers can use repair items that arise from a home inspection to try to renegotiate.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

How To Profit From The Coming Baby Boomer Rental Boom

Q: Gerald, you often mention how important it is to keep track of demographic changes and trends. What changes do you see on the horizon and how can I take advantage of them? Kirsten, Philadelphia, PA A: You can and should profit from recognizing population and demographic trends. There are around 80 million baby boomers in the US now and almost a quarter of them have no savings. As thousands of baby boomers retire and exit the workforce every day with insufficient savings many will have no choice but to downsize and rent. You can profit from this trend by investing directly or indirectly in rental property. You can invest directly in rental property where Boomers want to live, or […]


Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

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"Get a Free Copy of Our Short Sale Homeowners Guide!