Real Estate Services


Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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Beware of anyone who asks for money upfront to help you bankruptcy attorneys, forensic loan audit, companies...

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

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Blog & Articles

Real Estate Insight

Real Estate Insights

Home Prices Rising

Home prices picked up steam in the first few months of the year.

Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 5/22/18

As a landlord, offer tenants a rent discount for handling minor property repairs themselves. This will save you money in the long run, particularly if you are a long-distance landlord.

Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

How Gateway Tunnel Project Affects NJ Real Estate Prices

Q: How will the gateway tunnel project affect NJ real estate prices?  Carl, New Brunswick, NJ. A: The Gateway tunnel project is the planned expansion and renovation of the Northeast Corridor (NEC) rail line between Newark, NJ and New York City. The existing two-track rail line used by both Amtrak (AMTK) and New Jersey Transit (NJT) has reached full capacity. When completed, the Gateway tunnel project improvements would double train capacity, from 24 trains per hour to 48 and would allow for additional high-speed rail service. The Gateway Project is essential because all infrastructure has a useful life which means that a failure or collapse is imminent-it’s just a matter of time. Damage done to the existing tunnels by 2012’s […]


Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

Get A Free Chapter!

"Short Sale Specifics" is a definitive homeowner's guide to real estate short sales. Preview a FREE chapter today!