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Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics”, the Amazon #1 best-seller, "Dare To Succeed" co-authored with Jack Canfield, creator of The Chicken Soup for the Soul book series and "Real Estate Investing Secrets".

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Gerald Lucas
Gerald Lucas

Learn About Real Estate

Performance Property is a real estate services company based in Jersey City, NJ. Our Founder, Gerald Lucas...

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Gerald Lucas

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What can we do for you?

Gerald Lucas

We help people gain financial freedom and independence through real estate. So what does financial freedom look like? Some of our clients achieve financial freedom with our help by learning how to analyze and purchase wealth-building rental property. We help other clients achieve financial independence by negotiating with their lender and helping them sell property they can no longer afford to pay for or maintain. Our Founder, Gerald Lucas has taught hundreds of people a real estate investing technique that allows them to make thousands of dollars in extra income every year with very little upfront cost. Rather than offering a generic solution, we let our clients define financial freedom and then we help them achieve it.

Call us now at (201) 222-2979...

Blog & Articles

Real Estate Insight

Real Estate Insights

New Jersey Homes For Sale Hits New Low

The number of homes being offered for sale today in New Jersey has fallen to its lowest point since 2005, having declined by 11% over the past year.

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Real Estate Tip

Real Estate Tip Of The Week

Gerald’s Real Estate Tip of the – Week of 5/22/18

As a landlord, offer tenants a rent discount for handling minor property repairs themselves. This will save you money in the long run, particularly if you are a long-distance landlord.

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Performance Property Real Estate Question

Ask Gerald About Real Estate Video Feed

What Recent Demographic Changes Mean For Real Estate

Q: Gerald, you said that more than two thirds of NJ households are childless. What does this trend mean for residential real estate? Henry, Montvale, NJ A: Interesting question, Henry. More childless households means that space requirements for home buyers and renters are smaller, which means lower demand for McMansions and increased demand for condos, town houses and smaller homes. Unfortunately, builders in NJ are not building a lot of small or starter homes because the cost of land and labor are high and because land use laws in NJ make it harder to build. In addition, the length of time it takes to build a home in NJ has increased which increases the cost to builders making it less […]

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Special Report

My Best-Selling book Dare to Succeed, co-authored with Jack Canfield, is on sale now!

In his latest best-selling book, “Dare To Succeed”, America’s #1 Success Coach, Jack “Chicken Soup for the Soul” Canfield collaborated with real estate expert and serial entrepreneur, Gerald Lucas and many of the other top business minds from around the world in one powerful book.

Dare To Succeed Book

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Short Sale Specifics

Get A Free Chapter!

"Short Sale Specifics" is a definitive homeowner's guide to real estate short sales. Preview a FREE chapter today!